Nissan Dealer Convention was a project concerning a convention, a gala dinner, a concert and a party all in the same space that had to evolve for each different situation.

After entering the space, the dealers would find a stage, ready for the first convention and, at the end the first car will appear, driven by a model, on the stage.

Then everything goes to dark and the music move to the back, lights on the back would make the dealers will turn and find some acrobats demolishing a wall to reveal the second stage.

The project was developed in collaboration with AAAHHHAAA studio and JAKALA EVENTS for NISSAN ITALIA


Nissan Dealer Convention  -  weUP & beJUKE